How To Write An Optimised Blog Page For Your Website
How to write an optimised article for your blog
Having a blog is about more than just words on a web page - it’s about creating valuable content that connects with your audience and performs effectively when it comes to search engines. Learning how to write an optimised blog post can really help to enhance your online presence. This article will explain how you can make the most of your blog content by optimising it for the highest impact.
What is a blog article?
A blog article is a piece of content within the blog section on a website. It has several purposes, like offering information and insights, educating readers, entertaining, as well as promoting particular products and services. These articles are usually informal and somewhat conversational in order to engage the target audience on relevant topics to your industry.
How to write an optimised article
Here are the key steps to writing an effective blog article:
Use tools like Google Keyword Planner or SEMrush to help you identify relevant keywords and phrases that your audience is searching for online.
Understand your audience
Make sure you know your target audience, including things like their interests and pain points. Use these insights to inform how you shape your content to address them.
Research
Use credible sources to undertake your research. Include elements like statistics, case studies and expert quotes to support your writing.
Structure
Use structured headings (Heading 1, Heading 2s, Heading 3s etc.) to arrange the content within your blog article in a logical order. This is useful for the readers as well as search engines to process the importance and relevance of the information.
For example, we have structured this article with the following headings:
H1: How to write an optimised article for your blog
H2: What is a blog article?
H3: How to write an optimised article
H2: Why content optimisation is important
H2: Example of a blog page
Content optimisation
Creating interesting meta titles and descriptions is beneficial to your website’s SEO. A meta description is that little bit of text underneath an article title on Google. You can also use FAQs as headings to address what people might be looking for. This technique could also help you appear in the ‘People Also Ask’ section on search engine results pages.
Internal links
Add links to relevant pages or even other blog posts on your website. This is helpful to visitors when it comes to navigating your website, as well as improving SEO through link equity.
Visuals
Use images, videos or infographics to add visual interest to your blog article and boost engagement.
Calls to action (CTAs)
Invite readers to interact by using clear CTAs. Examples of CTAs include encouraging people to download a resource, get in touch with you or sign up to your newsletter.
Readability
Including lists, bullet points and tables of information can help to make your content easier to digest.
E-A-T
E-A-T is a framework created by Google that stands for Expertise, Authoritativeness, Trustworthiness. These are the key factors in how Google assesses the quality of content. Sticking to these guidelines ensures your blog articles are reliable and credible.
Why content optimisation is important
Optimising blog content is essential for two main reasons:
Business growth
When content is optimised, it ranks better on search engines which helps bring organic traffic to your website, which could help lead to more sales.
User engagement
Content that is value-rich, user-friendly and well-structured enhances user experience and nurtures trust. This means visitors are likely to spend longer on your site and engage with your brand more.
Example of a blog page
The MyFitnessPal blog is a good example of a well-optimised blog. It uses clear structured headings as well as attractive images and infographics to break up the text and make it more readable. The articles include internal links and often use FAQ-style headings for SEO purposes.
Writing an optimised blog page takes planning and strategy that uses audience-specific, engaging content with powerful SEO tactics. If you follow the steps outlined above and use the checklist, you’ll be on your way to crafting compelling articles that drive organic traffic and connect with and provide value to your target audience.
Download our handy Blog Optimisation Checklist below and reach out to our friendly V-Hub Digital Advisors for 1-2-1 support.
