Smart Marketing with expert, Ines Rosef-Ingram

In this Fast Forward Masterclass, we welcome back Ines Rosef-Ingram, Pine3 Marketing CEO, marketing expert and entrepreneur. Ines has experience with local and international businesses ranging from small start-ups to large corporates.

In this episode, Ines and Mike Anderson, founder and CEO of the NSBC (National Small Business Chamber), discuss customer relationship marketing (CRM) and the benefits it can have on your business growth. They also cover some of the basics when it comes to creating and maintaining good customer relationships – we all know it’s cheaper keeping a loyal customer than finding a new one ;)

Ines enlightens us on the power of email marketing and strongly recommends using automated emails. For example, wishing your customers a ‘happy birthday’ is simple and easy and goes a long way in terms of customer loyalty.

It’s important to start somewhere. Make sure your business is always top of mind by contacting your consumers consistently, from a variety of touchpoints and with one strong brand message. Make sure you are always giving them something of value when you contact them, whether it be educational material, early access to new products, a rewards voucher, go wild! You must also make sure that the customer always has the option to unsubscribe or opt out.

To gain more valuable information on how you can improve your marketing strategy and grow your business, watch the video below.